Turn your customers into raving fans who love to buy from you… without begging for the sale, looking desperate or irritating your prospects

When it comes to email marketing, a lot of businesses freeze.

You might be thinking…

How often should I email? Once a week? Once a month? Once a day — are you crazy?!

What if our customers get annoyed…?

What if our open rates tank…?

What if everyone on our list punches the unsubscribe button and moans on Facebook about our audacity to email them…?

It’s enough to make you give up on email marketing before you’ve even begun.

But it’s your most powerful channel.

Here’s the thing.

Social media is great. But what if the platform goes bust?

Facebook Ads can be fantastic for reaching new customers, but what if Facebook decides your ads aren’t compliant and flat-out bans you from running ads?

And if you do decide to run Facebook Ads, what are you going to do when you get a prospect’s attention? How are you going to bring them into your world so that you can nurture that relationship and turn them into life-long advocates of your brand?

It all comes back to email.

Because your email list is the only asset you own.

Even if your email marketing service went out of business tomorrow, you could go elsewhere and you’re back in the game.

With other platforms, you lose your account, and you lose all the time and money you’ve put into it. 100,000 followers? The platform doesn’t care. You’re back to square one.

Now, that’s not to say that other platforms aren’t worth your time, but if email marketing isn’t on your radar, you’re leaving a lot of revenue on the table.

There’s a reason email has the largest return on investment out of all marketing channels. For every dollar you spend on email marketing, you get around $42 back.

It’s the closest thing to printing free money.

What’s your needle-mover?

Not sure if email marketing is what you really need right now?

Take our free quiz to discover the biggest needle-moving opportunity for your biz (you know, the one that will make you the moolah, not drain your time, drain your money, and drain your sanity).

So what should you write about in your emails?

What if you run out of things to say, stories to tell, testimonials to shout out about or captivating subject lines that all but demand your subscribers to click?

That’s where we come in.

The goal? To build a relationship with your list that has them expecting and looking forward to your emails, wading through the murky depths of their spam folder and sifting through the “Dear Sir/Madam, I’ve won the $414 million jackpot and would LOVE to give you some” emails, and even emailing you to make sure they’re still on your list.

And when your subscribers have that much love for you, selling them your products and services becomes a piece of cake.

Piece of cake? Count me in!

The Ultimate Pack

£5000

The Signature Pack

£2497

The Starter Pack

£597

Piece of cake? Count me in!

The Ultimate Pack

£5000

The Signature Pack

£2497

The Starter Pack

£597

How it works...

1. Tell us what you want

Get in touch to let us know which package takes your eye, or tell us exactly what you need and we’ll come back to you with a full quote and proposal.

2. Researched, written, delivered

The first step is to dig deep into your business, including your offers, previous campaigns and the emails you’re already sending (or not sending). We’ll get to know how you speak and who you speak to, including the key pains and problems your list has… and is looking for a solution for.

We’ll then go away and write emails sizzling with personality and — if it fits your brand — a healthy dose of humour. You’ll also have plenty of subject lines to choose from, and whether they amp up the curiosity, tease what a prospect’s future could look like with your offer in their hands, or ratchet up last-minute sales using real scarcity (no fakery in these parts), each is designed to get more eyeballs on your email copy — not deleted on sight.

3. Test, test, test

After you run your sequence, we’ll dig into the data to decipher what worked, what didn’t and report on overall results, allowing us to tweak your campaign to iron out any creases and smooth over any rough edges so that your emails continue to bring in more and more revenue.

How it works...

1. Tell us what you want

Get in touch to let us know which package takes your eye, or tell us exactly what you need and we’ll come back to you with a full quote and proposal.

2. Researched, written, delivered

The first step is to dig deep into your business, including your offers, previous campaigns and the emails you’re already sending (or not sending). We’ll get to know how you speak and who you speak to, including the key pains and problems your list has… and is looking for a solution for.

We’ll then go away and write emails sizzling with personality and — if it fits your brand — a healthy dose of humour. You’ll also have plenty of subject lines to choose from, and whether they amp up the curiosity, tease what a prospect’s future could look like with your offer in their hands, or ratchet up last-minute sales using real scarcity (no fakery in these parts), each is designed to get more eyeballs on your email copy — not deleted on sight.

3. Test, test, test

After you run your sequence, we’ll dig into the data to decipher what worked, what didn’t and report on overall results, allowing us to tweak your campaign to iron out any creases and smooth over any rough edges so that your emails continue to bring in more and more revenue.

But what about results?

So how do you know we can get you results from your email marketing campaign? We know that big results rarely come from making small tweaks, which is why we encourage our clients to trust us to make bold decisions (without sacrificing what makes your brand unique). And sometimes, it doesn’t always pay off, which is why we can’t guarantee results.

But what we can guarantee?

We won’t stop until your campaigns are working.

That means we don’t call a 1.2% increase in open rate a success, because, frankly, it’s not, and there are too many factors involved with open rates to determine whether a tiny tweak really made a difference. But an increase in click-through rates and overall revenue? That’s the kind of success we’re talking about.

Take our client Emily, who after running our pre-launch sequence, saw an increase of over 40% in sign-ups to a taught mini course (from 12,000 to over 17,000)!

The bottom line?

If you’re aren’t going to panic about Rebecca from Wakefield unsubscribing from your list but actively welcome it (because she probably wasn’t going to buy anyway), and are more than happy to trade vanity metrics for a real, tangible increase in revenue, opting for email marketing from Enchanting Digital might just be the best thing you do today (unless you’re having pizza for dinner, but we still think it’s fairly close).

Give your business a happy ever after

Whether your fairytale ending is sitting pretty at the top of Google, having influencers raving about your products or building a relationship with your email subscribers that leaves them excited to hear from you… and buy from you, we can help you make it happen (all you need is expertise, the right connections, and a little bit of pixie dust).

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27 Old Gloucester Street

London WC1N 3AX

 

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27 Old Gloucester Street

London

WC1N 3AX

 

Privacy Policy

T&Cs

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