Transform your blog from lackadaisy to lead generator

Anyone can write a blog post.

It’s easy!

Just type out a couple-hundred words, hit publish, and that’s that.

Now you’ve shown Google your website is alive and well, you can go back to neglecting your blog again for a few months, right?

But maybe you don’t just want any blog post.

Maybe you want a blog post that is carefully structured and tight, not full of fluff and incoherent rambling more suited to the personal diary you keep under your mattress.

Maybe you want a blog post that engages readers so much that they fall in love with your perspective and come back just to see if you’ve published something new.

Maybe you want a blog post that will turn curious visitors into customers who part with their cold, hard cash.

But who has the time to put in all the effort required to actually make a blog worth reading?

Things like…

And that’s without mentioning the time it takes to actually research, write and edit content, or having to constantly come up with new ideas so that your blog doesn’t get stale.

Together, that adds up to a whole lot of pressure when you’re trying to focus on growing your children’s brand.

With every blog post you or your team write, you have to sacrifice another important part of your business.

Time spent delivering great customer service.

Time spent balancing the books.

Time spent developing a new product or service that your audience has long been asking for.

You need to focus on your bottom line.

But that doesn’t change the reality that blog posts — done the right way — can be incredibly powerful for your business.

What’s your needle-mover?

Not sure if blog writing services are what you really need right now?

Take our free quiz to discover the biggest needle-moving opportunity for your biz (you know, the one that will make you the moolah, not drain your time, drain your money, and drain your sanity).

How blog writing services can help you reach new people and convert them into paying customers

A well-written blog post containing a delicate sprinkling of keywords can do so much more than help your blog post rank on Google.

That is reason enough in itself to invest time and effort into a blogging strategy, because a higher ranking on Google means more prospects seeing you in the search results and more people clicking through to your site, which means more opportunities to encourage them to stick around, join your email list and, ultimately, buy from you.

But it’s not the only reason.

Blogs can help you showcase your expertise and unique positioning, allowing you to not only stand out in a sea of other experts targeting the same audience you are but also give prospects confidence in your ability to deliver what you promise.

Blogs can help you build a relationship, by showing off your personality, because nobody likes to read content written by a robot, much less buy from them.

Blogs can help you sell more in the long term, by warming up prospects and offering them a solution to their problem, whether they’re aware of the problem, aren’t sure what solution they need, or know they want YOUR solution and simply need to be shown how they can get it.

So how do we write blogs that do all of that, and more? Here’s our 5-step process:

1. Identifying who you’re targeting

To write blogs that beg people to read, engage and share them, we need to know who we’re writing to.

This means diving into who your customers are, including what they care about, what they’re searching for, what their problems are, what gets them excited, and what they really want to read.

2. Carrying out keyword research

Keyword research is a vital part of the process, because without it, you might have a slick, engaging blog post, but there’s just one problem: people won’t be able to find it.

We map out the problems and queries your customers have and are searching for answers to online, along with the exact language and terminology they’re using. Then, we’ll filter our list to include only the keywords with healthy search volumes and realistic competition and difficulty scores.

3. Creating your roadmap

Each of our blog writing packages includes our unique Blog Roadmap, which not only analyses your current blogs and ranking and outlines opportunities for improvement but also maps out blog titles for the next 6 months. From here, you’re welcome to take these titles and write them yourself, or ask for our help!

4. Writing the blogs

If you’d rather us write your blogs, we’ll use our decade’s worth of knowledge and experience to craft spell-binding content your readers and Google will love.

5. Reporting the numbers

Without proper tracking and reporting in place, it’s impossible to see the impact your blogs are having on your bottom line. That’s why we’ll report on your ranking as your blogs gain traction and show you exactly how much traffic they’re driving to your site and customers they’re converting, along with engagement metrics like how long they’re spending on your website.

"But what's more important: creating new blogs or getting my current blogs up to standard?"

Suddenly having a host of new content on your site when you haven’t blogged for a while, or if your current blog posts aren’t really doing what you need them to do, can draw more attention to your blog — and not exactly the good kind.

In your Blogging Roadmap, we’ll take a look at your existing content and make recommendations for rewriting, merging or removing old blogs, but the final decision is up to you.

If you have lots of great content that just needs a little structure, tidying up and optimising for SEO, we might recommend sprucing your blogs up before creating new ones.

Enchanting blog writing packages

The Ultimate Pack

Perfect for:

Children’s brands that want to boost organic traffic, fast!

While we will never guarantee certain results, as SEO is a long-term strategy, putting out a lot of high-quality content quickly is the best strategy to boost your organic ranking and get more (and qualified!) eyes on your website.

£4297

The Signature Pack

Perfect for:

If you want a done-for-you service and want to update your existing blog, get into the habit of publishing regular content, or a mix of the two!

Two blogs a month for three months is perfect for smaller businesses or for those running ads or regularly emailing their customers and that want to boost organic traffic or benefit from an additional channel. 

£2497

The Starter Pack

Perfect for:

Children’s brands that want to write their own blogs and just need a gentle nudge in the right direction.

£597

Enchanting blog writing packages

The Ultimate Pack

Perfect for:

Children’s brands that want to boost organic traffic, fast!

While we will never guarantee certain results, as SEO is a long-term strategy, putting out a lot of high-quality content quickly is the best strategy to boost your organic ranking and get more (and qualified!) eyes on your website.

£4297

The Signature Pack

Perfect for:

If you want a done-for-you service and want to update your existing blog, get into the habit of publishing regular content, or a mix of the two!

Two blogs a month for three months is perfect for smaller businesses or for those running ads or regularly emailing their customers and that want to boost organic traffic or benefit from an additional channel. 

£2497

The Starter Pack

Perfect for:

Children’s brands that want to write their own blogs and just need a gentle nudge in the right direction.

£597

How it works...

1. Tell us what you want

Like all the work we do, blog writing is a collaboration. We want to know what you want, what interests and excites you and your audience, what angles you are most interested in and what you would like us to avoid entirely. We can’t have too much information at this stage — it’s all gold.

2. Get your strategy

Once we know what you’re after, we’ll go away and create your strategy. We’ll dig into the blogs you already have (if any), take a look at what your competition is creating, and outline your sparkling new blog posts and hand over a goldmine of keyword research. Before we press ahead, we’ll run this by you to make sure you’re thrilled with the plan going forward.

3. We write!

This is our favourite part — once you’re happy with your strategy, we’ll create engaging, quality content for you and your children’s brand. You’ve got nothing further to worry about — just upload, sit back and relax as the leads roll in.

How it works...

1. Tell us what you want

Like all the work we do, blog writing is a collaboration. We want to know what you want, what interests and excites you and your audience, what angles you are most interested in and what you would like us to avoid entirely. We can’t have too much information at this stage — it’s all gold.

2. Get your strategy

Once we know what you’re after, we’ll go away and create your strategy. We’ll dig into the blogs you already have (if any), take a look at what your competition is creating, and outline your sparkling new blog posts and hand over a goldmine of keyword research. Before we press ahead, we’ll run this by you to make sure you’re thrilled with the plan going forward.

3. We write!

This is our favourite part — once you’re happy with your strategy, we’ll create engaging, quality content for you and your children’s brand. You’ve got nothing further to worry about — just upload, sit back and relax as the leads roll in.

Give your business a happy ever after

Whether your fairytale ending is sitting pretty at the top of Google, having influencers raving about your products or building a relationship with your email subscribers that leaves them excited to hear from you… and buy from you, we can help you make it happen (all you need is expertise, the right connections, and a little bit of pixie dust).

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27 Old Gloucester Street

London WC1N 3AX

 

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Enchanting Digital Ltd

27 Old Gloucester Street

London

WC1N 3AX

 

Privacy Policy

T&Cs

Get tips, tidbits and the occasional tipple in our newsletter