Link building is a great way to build your domain authority and boost your rankings. Let’s look at how to get backlinks to your website.
If you’ve ever looked into ways to build domain authority, you’ll know the value of backlinking. Building backlinks can not only improve your domain authority (DA), but it can also drive relevant traffic to your website and gain you new followers.
As experienced digital marketers, we’ve been responsible for gaining quality backlinks for years. We’ve helped get clients into Entrepreneur, Fast Company and The Guardian — but it’s been a learning curve. We’re continually learning new ways to gain quality backlinks. As with most things SEO-related, the rules are constantly changing and we want to make sure everything we do is white-hat. We don’t want to risk annoying Google — after all, it’s our clients who will suffer, which would reflect terribly on us.
While there are less-desirable (and ultimately detrimental) methods of obtaining backlinks, building backlinks to your website is still a wise move. And there are highly effective ways of doing so that won’t end up costing you a great deal of money — or any money at all.
Here are nine strategies detailing how to get backlinks to your website.
Are you too busy to take on link building by yourself? Don’t fret — we offer the best influencer marketing services around. Get in touch to find out more.
Pitch to Publications
Pitching desirable content direct to quality publications is a great way of obtaining a great backlink. As long as your content isn’t overly promotional, and it’s well-researched and well-written, you stand a decent chance of getting published and gaining a backlink.
Let’s fill you in on a couple of things before you start pitching to mentally prepare you. First, pitching is hard. It takes time to craft a pitch tailored to each publication and to come up with an angle that would appeal to that particular editor.
Second, you should expect a low response rate. A pitch rate of 10% wouldn’t be out of the ordinary, but over time, this rate should get better. You’ll get more confident and make more of a name for yourself, and your content will become more appealing. Everything is harder when you first start out.
The secret to success with this technique is a tailored pitch coupled with real value. You should be giving editors a reason to accept your content — it needs to be a unique angle. Most publications aren’t going to be interested in generic content — and the ones that are probably aren’t worth the backlink they provide.
Consider Influencer Marketing
If you have a product or service, you should consider influencer marketing. This involves sending out a product to bloggers to review on their websites — or inviting influencers to come and experience your service first-hand. Other collaborations are possible with influencers — for example, giveaways and gift guide inclusions.
As well as providing you with a quality backlink to your website, influencers have the ability to help you with brand awareness by exposing your brand to thousands of people. Don’t underestimate the power of the influencer in 2021. People relate to them more than celebrities, and they trust what they have to say. The potential return on investment is incredible.
If you don’t have a product or service you believe bloggers would be interested in, you can still collaborate with bloggers in other ways. For example, you could ask them to write a featured post on your brand, or you could ask them to write some sponsored content on a topic relevant to your industry.
Here at Enchanting Digital, we work with over a hundred quality bloggers and influencers — get in touch if you want to give your brand a bit of a boost.
Respond to HAROs and Journo Requests
If you are an expert on a given topic, journalists want your opinion. If you’re a business owner, they will want your two cents, so it’s worth keeping an eye on journalist requests on Twitter and Help a Reporter Out (HARO) to see how you can help. Responding to these requests is never going to guarantee you a backlink, but when they pan out, you stand to benefit greatly from five or ten-minutes’ work.
Help a Reporter Out is a service that connects bloggers and journalists to sources. So, for example, if a journalist is writing an article on ethical toy companies and you sell stunning wooden toys for toddlers, you can reply with a brief yet detailed pitch. If your story is used, more often than not, the journalist will link to your website. They benefit from a story, and you earn your website a backlink — everyone wins.
You should also keep an eye out for Journo Requests on Twitter, which work in the same way. Not only can you gain backlinks, but you might also begin to network and build valuable relationships.
Once you have your name in print, you’ll want to shout about it in your emails — check out our email marketing services to get a strategy in place.
Get Your Website Listed in Directories
One free and simple (but, admittedly, time-consuming) way to gain backlinks is by getting your blog listed in directories.
Directory submission is a hugely popular off-site SEO technique. Simply submit your business to business directories and, over time, you’ll notice an improvement in your rankings and authority. We would never recommend this as your sole method of obtaining backlinks, but it is a straightforward method and one you can begin working on today.
There are lots of resources you can use, including this one from Blogging Lift, which outline blog directories where you can submit your blogs.
We can’t discuss how to get backlinks to your website without discussing infographics. People are obsessed with infographics — we love to see data represented clearly and simply in an image. What’s more, they’re highly shareable, which means they can also earn you backlinks.
Once you have a topic, you’ve created your infographic and written up your accompanying blog, you can go about submitting your infographic to directories. To get you started, here are more than a hundred websites that accept infographic submissions.
Distribute a Press Release
This is a technique we use for clients when we want to spread the word about a new service, tool or product. We get all the information we need and draft a press release (of no more than one page) and then use a press release distribution service to send the release out to journalists and publications. Inevitably, a press release gains hundreds of backlinks — but it’s best to wait until you have something news-worthy.
Many reliable press release distribution services let you distribute your first press release for free. On top of that, there are services like Star One PR that offer incredibly reasonable packages.
You can also reach out directly to journalists with your press release, especially when you have new information nobody else possesses or a unique story that would earn a lot of attention. It’s best to be highly targeted in the people you pitch this to, rather than opt for a scatter-gun approach, as journalists will often want the exclusive “scoop”.
Unlinked mentions are exactly what they sound like — when someone mentions your business, but they haven’t linked back to you. The good news is, they clearly like the content you have written, or they like your brand. The bad news is, they forgot to link to you. But that’s okay — it’s worth sending an email and asking them to insert a link. Be sure to let them know that they’ll be getting more social shares out of the opportunity!
Broken Link Building
You know those annoying broken links that pop up on your website from time to time? This happens to a lot of publications. Sometimes, websites take down certain articles, or entire domains die, and when that happens, the publication is left with a broken link. But you can use this to your advantage.
By using the Wayback Machine (an internet archive), you can discover exactly what the article covered. Then you can create similar (but better, obviously) content. Once you’ve penned and published your (much better) material, you need to source the websites that link to the dead content. To do this, you can use a free backlink checker tool.
Once you have your list, you can set about contacting the owners of those websites. Let them know they have a dead link on their website, and at the same time, provide them with a link to your material — which is essentially an updated version of the same topic. Website owners are generally inclined to link to you when this happens because you’ve done them a favour — not only have you made them aware of the broken link, but you’ve also provided an instant solution.
Create Great Content
As a business or content creator, the very best thing you can do to gain quality backlinks over time is to create great content. If you produce relevant, interesting material that people enjoy reading, they will likely share it. This is particularly the case if you are an authoritative source. The good news is, the higher up the ranks you climb, the more likely your content will be shared and linked to. But the best ways to ensure your content can be found are to target specific keywords and regularly produce quality content — having a content calendar can be invaluable here.
One technique we use in digital marketing is called the “Skyscraper” technique. This involves settling on a topic — for example, parenting books to read this year, and beating the competition. Your best place to start is the search engine results. Check out the highest-ranking results and note what they all have in common. Your aim is to provide all the information these sources do, and then some. You want to give Google every reason to favour your material over theirs — and you do this by making your content more useful, more encompassing and more valuable. The more legendary, detailed and comprehensive your content is, the more likely it is to outrank the competition, which increases its chance of earning organic backlinks all on its own.
If you love the idea of backlinks, but you are (understandably) more concerned with the day-to-day of your business, we’re here for you! We can take care of your email marketing, influencer marketing, copywriting, blog writing and overall website strategy. Check out our digital marketing quiz to see where you should place your focus.